Strategyzer - Business Design Methods Explained

Value Proposition Canvas Explanatory Animation

A video animation to help explain the Value Proposition Canvas, a business design tool and method on how to design ideas, products, and services that create value for people.

Team

Daniela Berto- Neue Big: Strategy, Project Management and Production
Lisa Cadamuro and Jeanette Iris Mooney: Script Editing
Maria Walnut: Concept, Creative Direction, Design.
Max Mörtl: Art Direction, Stop Motion Animation Direction
Cris Wiegandt: Paper Craft Assistant
Jimi Newport: 2D Animation
Julian Terbuyken: Music and Sound Design
Alex Belcourt: Voice Narration
Crafted and filmed in Berlin at Cris Wiegandt Studio.
Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis.

Video Title Slide (white text and Strategyzer logo on red background). Text says:
Video Title, white text and Strategyzer logo on red background
Value Proposition Square pointing on
Value Proposition Square - "Gains section"
Customer Profile Circle pointing on Pain Section
Customer Profile Circle - Pain Section
Value Proposition and Customer Profile extracted from the Business Model Canvas
Value Proposition and Customer Profile extracted from the Business Model Canvas
Red Heart between Product and Customer (expressing product/customer fit)
Product and Customer fit

Business Model Canvas Explanatory Animation

A 2 minutes animation of the Business Model Canvas, to explain the business innovation methodology developed by Prof. Yves Pigneur and Phd author and entrepreneur Alexander Osterwalder at University of Lausanne. The video has been viewed and downloaded by +5 Millions people, and used during lectures, conference, and workshops.

We created a paper-craft stop motion animation to explain "the Business Model Canvas". The method, from the bestselling management book Business Model Generation, is applied in leading organizations and start-ups worldwide. The video was created for the launch of the IPAD Application, the "Business Model Toolbox".

Business Model Canvas 3D paper model
Business Model Canvas 3D paper model

The 2D nine building blocks Canvas is composing on the table. Then it takes life and becomes 3D. It looks like the miniature of a house seen from above. Each block is white inside and has “walls” made of different colors; the final result resembles one of Mondrian’s famous canvas. The miniature of the 9 Building Blocks is explained one block after another following the actress's voiceover.

Team

Director: Virgilio Villoresi

Animation: Virgilio Villoresi, Carlo Cossignani
Live Shooting Assistant/Translations: Alan Grillo Spina
Music: Dario Moroldo
PaperCraft: Diego Soprana
Copywriters: Cosimo Bizzarri, Eugenio Marrari
Production and Project mananagement: Daniela Berto - Neue Big

Strategyzer Online Academy Video Course

Topic: business model innovation and value proposition design
Goal: create engaging e-learning videos for Strategyzer online course focused on how to create business models that work and value propositions that create value for customers.
Solution: +40 short films of different formats and lengths filmed with a documentary approach by Bea Möller, film director. Shooted at Impact Hub Berlin.

Team

Daniela Berto: Production, and Project Management
Beatrice Möller: Director
Rasmus Sievers: Direction of of Photography, Filming
Karoline Schulz: Editor.

Published on Wed Oct 13 2021