About us
Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.
-Ursula K. Le Guin
Why Neuescript.
Neuescript is an open lab exploring better ways to learn, explain and communicate complex ideas.
Originally conceived as a strategy and design studio for science communication and knowledge products, Neuescript is evolving into a space for experimenting with learning - through design, technology, and new ways people learn, gather and connect, both online and in person.
We explore how AI is reshaping learning, how communities are adapting to new ways of creating and sharing knowledge, and how these changes can strengthen understanding, trust and collaboration.
Approach.
Every project starts by asking better questions, challenging assumptions and exploring different perspectives. Rather than simplifying complexity away, we try to reveal the relationships between ideas, people and systems in ways that are engaging, useful and accessible.
Our work combines evidence-based research, co-design practices, and systems thinking with insights from the people most affected by products, services, policies and experiences.
Working together.
Depending on the project, Neuescript brings together a trusted network of collaborators and specialists - including strategists, designers, developers, writers, researchers, educators, illustrators.
The original venture was built by assembling multidisciplinary teams around each project rather than maintaining a traditional agency structure. That collaborative approach continues today through partnerships, research and experimental projects.
👋 Hello, I’m Daniela
I usually skip the self-introduction part. I’d much rather talk about the people I’ve worked with, the teams behind a project, or the ideas we bring to life. I’ve always felt more at home behind the scenes.
But if you’re here, you’re probably wondering who is behind Neuescript.
I’m curious about how people - and machines - learn, unlearn and keep learning, and how this is reshaping the way we make sense of complexity, build understanding and make decisions.
I’m fascinated by why some ideas, stories and explanations stay with us - or even change us deeply - while others disappear almost immediately.
Over the past twenty years, I’ve worked across strategy, communication and digital innovation, after studying Law, Digital Economy and Philosophy. Along the way, I’ve had the opportunity to collaborate with research institutions, companies and non-profit organisations, including the University of Göttingen, Strategyzer, Vodafone, Moleskine, Boehringer Ingelheim, ActionAid and MIEUX, an initiative funded by the European Commission.
More recently, I’ve been researching digital health, AI and behavioural science, exploring how technology can support better learning, health and decision-making. This work also led to Spaaan, a concept exploring digital therapeutics for adult ADHD.
Neuescript is an initiative by Neue Big, a digital innovation studio working at the intersection of technology, behavioural design, user experience and digital product strategy.
You can also find me on LinkedIn.
Get in touch
Some experiments become collaborations.
We’re always happy to explore opportunities ranging from research partnerships and custom projects to fractional strategy roles and longer-term ventures.
Get in touch. Let’s see what we can build together.